End of Year Toolkit
RESOURCES TOOLKIT: PIH End of Year Campaign
The following is a toolkit of internal resources available to you so you can help PIH amplify its message and raise more funds for our important work during the upcoming holiday season.
We need your help to:
ENGAGE: Engage prospect-donors and supporters with authentic conversations about our work and mission
AMPLIFY: Increase PIH awareness by sharing our content within your networks (in person and on social media)
What we need you to share (PIH Social Toolkit)
We will continuously update this link with easy-to-share social media posts. Bookmark this page in your browser and visit frequently to access fresh content you can share. Here you will find organized content for the end-of-year fundraising campaign, Haiti Anniversary and for our newest project aimed at eradicating maternal mortality in Sierra Leone.
When we need you to post (Key Social Media Dates)
|
Date |
Event |
Suggested Action |
|---|---|---|
|
11/26 |
1 week out from Giving Tuesday |
Let your networks know that Giving Tuesday is one week away and why they should support PIH. |
|
11/28 |
Thanksgiving |
In the spirit of Thanksgiving, share a post from the social toolkit to invite your friends and followers to support PIH. |
|
11/29-12/2 |
Black Friday/Cyber Monday |
Remind your friends to give (after they shop) |
|
12/3 |
Giving Tuesday |
Share on social, invite friends to donate |
|
12/23-12/31 |
Final Push/Tax Deadline |
Post daily across different platforms |
|
1/12 |
Haiti EQ 10th Anniversary |
Host a remembrance dinner, share on social |
General Tools
How to help: These tools will enable you to learn more about our critical fundraising priorities and the ways in which you can support them. We’ve outlined three specific opportunities below and offer concrete ideas to help you educate, fundraise, and share our important work and mission with your networks as we make a push to raise awareness and resources for the end of year and beyond.
Campaign-specific Tools
| Injustice Has a Cure Campaign | Maternal Health in Sierra Leone | Haiti EarthQuake Anniversary |
|---|---|---|
| How to help: increase awareness and traffic to our website by posting content on social, sending emails, or hosting a Facebook fundraiser for PIH. | How to help: increase awareness and traffic to our website by posting content on social and organizing gatherings (i.e. dinner events) | How to help: increase awareness and traffic to our website by posting content on social and organizing gatherings (i.e. dinner events). |